CHARACTER

Image is very important in our society today. People judge right off the bat that's why we have mostly have had good looking presidents. Today if president Lincoln ran for president I think nobody would vote for him. They say his voice wasn't all that great but his looks weren't all their either. People right away would judge and possibly not vote for him. If people see that a candidate for an upcoming election is well kept, is a people person and overall talks respectable, people will appeal to that and automatically draw to him when voting.